I’ve been a fitness professional for over 25 years. During that time, I think I’ve seen and heard it all before. But then, something else will come down the line leaving me scratching my head. What I’m talking about is all the lies and deceit that fitness marketing pushes on you, the consumer. Allow me to explain.
The Great Ab Deceit
Abs, short for abdominals, continue to be one of the top reasons someone will start to workout or continue to workout. It’s assumed that if one trains their abdominals hard and excessively, they will attain the coveted 6 pack. That will never happen. All of the ab programs, DVDs, classes, etc. are nothing more than a pipe dream that will never see the light of day. But they’re sold and presented in such a way that the buyer thinks that this time will be different. This time it will work. Again, that’s a big no. First of all, being able to see the abdominals divided into 6 separate parts has so much more to do with diet than any exercise. Period. Second, it’s a conscientious, consistent, and difficult dietary journey that many people don’t even possess the genetics to make happen. It should never be one’s ultimate goal, just something that potentially, and I mean potentially can occur. And the marketers will continue to lead you otherwise.
The Great Cardio Myth
Cardio, short for cardiovascular, is great exercise. Don’t get me wrong. Cardiovascular exercise works the cardiovascular system, plain and simple. But where that ends is when people are led to believe that it’s the only way to lose unwanted pounds. You see it in the gyms and health clubs where 2/3 of the equipment in there is cardiovascular exercise equipment. In January, they are occupied to the fullest, complete with sign up lists in some places. Again, cardio is good and yes it does burn calories, but no where near the amount that most of those machines are programmed to report. Why do they do that? To keep you engaged and working towards a misguided number. It’s easy to use numbers as a guide, but in the end they rarely correlate with effort..
The High Intensity Faux Pas
If cardio is not effective enough, then higher intensity, HITT for short, must be the way. Not necessarily. HITT is a great side car to an already strong exercise base. Meaning it’s not a great place for a beginner to start. Exercise is a stress and if you are not adapted to the stress of exercise to begin with, HITT can severely hurt you. These HITT programs are sold and marketed as the next best thing and what you’ve been missing. They are good when applied appropriately, not thrown at you as the best way to exercise.
The Spot “Toning”, Spot “Reduction” Fallacy
Toys and gadgets are sold on the promise of delivering quick results to a certain location on the body. Good news: you can spot “target “ a specific muscle or body part. However, that doesn’t mean miraculously the fat layer on top of said muscle disappears. That’s the result of a systemic loss in body fat. When someone says they want to tone, what they’re really saying is that they want the muscle to show and that won’t happen without fat loss occurring systemically. Consequently, you can not work a specific area exclusively and hope to decrease the body fat that is present. It all takes place as an overall effect, not a specific one.
The Nutritional Fiction
I am a fitness professional, not a dietitian, but I would be remiss to not discuss nutrition. The topic of nutrition is probably the biggest source of deceit when it come to exercise success because they are closely associated. Without getting into the semantics of carbs and protein and fats (the macronutrients), I can 100% assure that there are no cleanses, magical foods, detoxes, or super supplements that will answer or correct a poor or even so-so eating pattern. You will continue to be duped and reeled in because that is how the machine works. Sell, sell, sell, and sell more.
The True State of Fitness
It’s all of the outside distractions that take away from something that’s inherently very basic. It’s an annual battle that continues and unfortunately will continue leading more and more into a state of confusion and craving the next best thing. The message has never changed – you need to exercise in whatever form you enjoy. You just need to do it. You need to be mindful of not only what you eat but how much you eat. If it’s off, it’s easy to blame it on something out of your control. The thing is, you always have control. You just need to find what works best for you, not others. Nothing, and I mean nothing will ever replace hard work done honestly and consistently. If you’re capable of those two things, you can never be disappointed.
Til next time, train smart, eat well, and be better.