2020 has been quite the year and we’re not even done yet. The days simply seem to run together as we keep looking for hope and answers. If you’ve been counting, it’s been about 5 months. That’s quite a bit of time to do something, anything with the time you’ve been given. Hopefully, you’ve taken the time to do something positive for yourself and for those important to you. For me, both personally and professionally, I’ve made the best of the time given to me, some planned, some not so much.
COVID-19 Effects on the Fitness Industry
Back in March, we were told to close down for two weeks. Two weeks became two more weeks, then a month, and then two months. For my brethren in the fitness industry, it was hard to take. Gyms were asked to close. Studios were asked to close. If you made a living teaching fitness classes or training those in the gym, you were quickly unemployed. Nobody knew for how long and as a result a lot of fitness businesses closed their doors permanently. On a personal level, I was devastated. Not because it personally affected me, but fitness has always been touted as one of the best things to have when combatting this virus. And I am a huge proponent of fitness. To simply deny people the ability to exercise seemed counterintuitive. Then came the onslaught of sales for home exercise equipment that depleted quickly with no signs of a return. No gyms, no equipment, and no hope if you didn’t have an alternative. But then, an opportunity for me professionally became apparent through all of this that has been going extremely well today, and hopefully for the foreseeable future.
The World of Virtual Training
I’ve been extremely fortunate. My business saw very little drop off and has actually grown in the worst possible environment I could be dealt. And why? Because of the trust and loyalty of my clients, I was able to venture into the world of virtual training. Virtual training is working with someone live, but digitally through an existing platform. I’m there, just not physically. Now I’ll be honest. Training “on-line” was something I had been looking into for several months prior to our shutdown. I prefer and would much rather be in the physical presence of working with a client. But it has opened a gateway for me professionally that had COVID-19 not happened, I still might not have explored. By training clients virtually, I’ve been able to run “business as usual” – which is good for me and excellent for my clients. For my clients, it’s an opportunity for them to continue to stay up with their fitness and alleviate any fears of potentially spreading of the virus.
The Pros and Cons
Virtual training has opened the door for me to work with clients perhaps I may have never had the opportunity to work with in person. I now have the capacity to train anyone, anywhere in the world. But what are the benefits to the client? For one, especially during this pandemic, they’ve been able to stay with their fitness goals. I’m still involved in their journey, albeit just not physically. Two, they also have more flexibility with their scheduling with me. There’s never an excuse to miss a workout now – I’ll be there in a sec. Some of the downside? You have to be able to have some exercise equipment. If you were caught empty handed when the pandemic hit, your best chance of securing fitness equipment came from others potentially selling their own. I’m a huge proponent of body weight training, but unfortunately most can not rely on simple body weight training as their only mode of exercise. The biggest one however is having a strong and secure internet connection. Now I’m not going to lie. In my house, due to a teacher and student also needing an internet connection, there were three of us at any given time and our signal never timed out. But it is a possibility and one that can put a real damper on a session.
Virtual training is different, yes, but the only true difference is me not physically being present. I’m still extremely capable of guiding clients through their workouts and making any of the adaptations required. In the end, virtual training isn’t for everyone and that’s ok. It’s an option to consider and one that is just as effective as me being in the physical presence. If you’d like more information or would like to give virtual training a try, just shoot me an email. Together, we can turn a pandemic into a positive.
Til next time, train smart, eat well, and be better.