Here’s how you know a good doctor: A good doctor is one who asks a lot of questions and then listens to the answers the patient provides. A good doctor doesn’t make a recommendation or prescription before knowing the patient inside and out. A good doctor doesn’t have a one-size-fits -all solution for what ails the patient. Doctors take a Hippocratic oath when they become physicians. They swear to practice medical honesty. They swear to keep their patients from “harm and injustice.” The same should hold true in the world of fitness and wellness. Unfortunately, I can say that does not.
It’s All a Big Fat Lie
I’ve been in fitness for a long time now and have seen many trends come and go but none as prevalent as many of the multi-level marketing products sold. Not a day goes by when I hear or worse see fellow fitness “professionals” hocking something that claims to add beauty, fitness benefits, weight loss, and a cure for obesity. We all know deep down these claims are false, irresponsible, and self-serving. We want to believe though, both those who sell and those who buy. We want to believe because we will do almost anything to avoid being uncomfortable and face hard truths. That is why people who sell multi-level marketing products talk a lot more than those who are their customers. If they talk and dance fast enough perhaps they can convince you otherwise of what you already know deep down is a lie – that you can have your cake (or diet cheese puffs) and eat it too, or that you can enjoy that brownie-flavored energy bar and it will help you get and stay thin. You want so desperately to have the body you’ve always wanted and to find something that tastes as good as the food you’re addicted to. Unfortunately for you, there are plenty of people who are happy to sell you that bill of goods and with good reason – there’s potential for plenty of money in it for them. It’s profitable to give customers what they want and tell them things they like to hear. Unfortunately, in fields like medicine, fitness, and wellness, doing so is also often an injustice. We all know the truth about diets of all kinds. They only work in the short term. Period.
You know what solves the obesity epidemic? Telling people the truth. Telling people they need to face why they are addicted to processed and toxic food or asking them to face why it is they don’t want to get uncomfortable with rigorous daily exercise. Again, telling people this truth is often not profitable or sexy. It is much more profitable to tell people what they want to hear, which is that there is a fun and easy way to do exercise, and that there is a version of packaged food that is good for you. If you look at the definition of dietary supplement you’ll notice that these supplements are “not considered food.” The same goes for the diet products our country consumes en masse. The fact is we are addicted to toxic and processed food, much of which isn’t even food in the first place. Many of the foods we eat are derivatives of food mixed with chemicals we cannot pronounce, and they come to us in boxes that have shelf lives of months. Selling people products, potions, pills, and powders based on shoddy science or popular belief is downright laughable to me.
The reality is food doesn’t have a shelf life. As Michael Pollan says in his book Food Rules, don’t buy anything that is sold at a gas station. Yet another hard truth is that when you switch to eating real food it probably won’t taste as good to you either, at least initially. But understand that we need less stuff from a box or a pill – a lot less. That is the truth we need to be spreading. Obesity and the correlated health issues such as diabetes are continuing to skyrocket out of control. Clearly the rapid and robust growth of the supplement industry and multi-level marketing have solved nothing except make those who sell these goods richer. Money – this is the cause of the multi-level marketing craze in the fitness industry – greed, and specifically greed in response to coming from a position of lack or want. Remember when your parents used to say, “If it sounds too good to be true, it probably is.” Couldn’t be any more succinct than that.
Til next time, train smart, eat well, and be better.
See you tomorrow for Day 7 of the 12 Days of Fitness
Just in case, here’s what you might have missed:
Day #1 – 6 Tips for Avoiding Holiday Weight Gain
Day #2 – Cholesterol Myths You Need to Stop Believing
Day #3 – Festively Fit: Staying Fit Over the Holidays
Day #4 – 10 Fitness Myths That Need to Die
Day #5 – 9 Ways to Trick Yourself Into Feeling Full